THE LIVING BOOK
From physical design to digital products, projects and enterprise portfolios.
Ideas, frameworks and field experience at the intersection of physical products, digital platforms, projects and enterprise portfolios — connecting an origin in industrial design to the discipline of building and running technology at scale.
Each chapter is published once, then revised in public as the argument develops. The living edition number reflects how much of the book exists today, not a final, closed work.
Part I · Understanding the Product — Chapter 2
Every product begins as a promise made before enough is known. This chapter follows that promise from vision to roadmap to cost — through a fictional streaming product and the Barcelona Chair — to ask what it actually costs to keep.
Read chapter 2 →